Privacy Policy

Ayr Marketing (“we”, “us”, “our”) is a digital marketing agency based in the United Kingdom, operating ayrmarketing.co.uk. For UK data protection law purposes, Ayr Marketing is the data controller for personal data collected through this website.

Identity & Contact Data

• First name, last name, and business name
• Email address and telephone number
• Job title or role

Technical Data

• IP address, browser type and version, time zone, and device identifiers
• Operating system and platform

Usage Data

• Pages visited, time on page, and referral source

Communications Data

• Messages, enquiries, or project briefs you send to us
• Email newsletter preferences

• Direct interactions: Data you provide via our contact form, newsletter, or email.
• Automated technologies: Cookies and similar technologies collect Technical Data as you browse. See Section 7.
• Third parties: Analytics providers (e.g., Google Analytics), advertising networks, and search information providers.

• Consent: Clear, informed consent for a specific purpose (e.g., newsletter). Withdrawable at any time.
• Contract: Necessary to perform or prepare a contract with you.
• Legitimate Interests: Improving our website, security, and communicating with clients — where not overridden by your rights.
• Legal Obligation: To comply with a legal or regulatory requirement.

• To respond to enquiries and provide quotations or proposals
• To deliver services under a signed agreement
• To send our email newsletter, where you have subscribed
• To improve and personalise your website experience
• To manage our relationship with you, including policy change notifications
• To administer and protect our business
• To measure marketing campaign effectiveness
• To comply with legal or regulatory obligations

We do not sell, rent, or trade your personal data. We may share it only in these circumstances:

• Service providers: Email platforms, cloud hosting, CRM, analytics — bound by data processing agreements.
• Professional advisers: Lawyers, accountants, auditors, and insurers, on a confidential basis.
• Legal authorities: Where required by law or court order (e.g., HMRC, the ICO).
• Business transfers: In a merger or acquisition, subject to equivalent data protection commitments.

• Strictly necessary: Required for the website to function. Cannot be switched off.
• Performance/analytics: Count visits and traffic sources to improve performance.
• Functionality: Enable personalisation and remember your preferences.
• Targeting/advertising: Build an interest profile for relevant adverts elsewhere.

Where required by law, we will ask for your consent before placing non-essential cookies. You can manage preferences through your browser settings.

• Enquiry / contact data: Up to 2 years from last contact.
• Client data (contract-related): Duration of contract plus 6 years (Limitation Act 1980).
• Marketing / newsletter data: Until you unsubscribe or withdraw consent.
• Website analytics data: Per the provider's own retention settings.

• SSL/TLS encryption for all data transmitted via our website
• Access controls limiting data access to authorised personnel
• Secure password policies and multi-factor authentication
• Regular review and testing of our security practices

In the event of a personal data breach likely to pose a risk to your rights, we will notify you and the ICO within 72 hours as required by UK GDPR.

• Transferring only to countries with UK adequacy regulations in place
• Using International Data Transfer Agreements (IDTAs) approved by the Secretary of State
• Ensuring providers adhere to the UK Extension to the EU-US Data Privacy Framework where applicable

To exercise any right, contact hello@ayrmarketing.co.uk. We respond within one calendar month. You also have the right to lodge a complaint with the ICO at ico.org.uk or on 0303 123 1113.

Our website and services are directed at business professionals and are not intended for children under 16. If you believe we have inadvertently collected data about a child, please contact us immediately and we will delete it promptly.

Our website may link to third-party websites. We have no control over or responsibility for their content or privacy practices. We encourage you to read the privacy notice of every website you visit.

We may update this Privacy Policy at any time. The “Last Updated” date at the top will be revised accordingly. Material changes will be communicated directly where we hold your contact details.

If you wish to raise an issue about this Privacy Policy or our data practices, please get in touch: