Fadewell Barber Co. · Content Calendar

Instagram & TikTok · one month · built around the shop's real week, not stock content

Cadence: 3 posts a week (Tue / Thu / Sat) + daily stories on cut days

Transformations (proof)

Shop life (personality)

Tips & education (value)

Offers & booking (conversion)

	Tue	Thu	Sat
Wk 1	Reel Skin fade transformation, 15s timelapse, trending audio	Carousel 3 ways to kill a fade at home (and how to avoid them)	Photo Saturday queue, coffee on, first chair of the day
Wk 2	Reel "Ask your barber": how often should you actually get a trim?	Before/After Beard sculpt close-up, straight razor detail shot	Story + Post Walk-in slots left today, tap to book reminder
Wk 3	Reel Meet the barber: 20s intro, worst haircut he ever had	Carousel Which fade suits your head shape? Quick visual guide	Reel Client pick: best transformation of the week, voted in stories
Wk 4	Photo Product shelf: what we actually use and why	Reel A full day in the shop in 30 seconds, open to close	Post Kids' cuts £12 weekdays before 4pm, book for half term

Why it's built this way

Transformations lead. Before/after content is the highest-converting format for barbers, so it anchors every week.
Tuesday and Thursday posts feed Saturday. Value and personality mid-week, booking push on the busiest walk-in day.
Every reel uses trending audio and gets shared to stories the same day.
One offer post a fortnight, no more. Enough to convert, not enough to feel like a sales feed.

Content calendar concept for Fadewell Barber Co. (fictional), part of AYR Marketing's social media portfolio.