Portfolio concept piece by AYR Marketing · not a live client deliverable

The Weekly Filter

Weekly customer newsletter concept for Cinder & Oat
GoalRepeat visits. Every issue gives a reason to come in before Sunday.
SendThursday 7:30am, when people plan their weekend
List sourceLoyalty card sign-ups and wifi landing page
StructureSame 3 blocks every week: the filter, the bake, the table. Familiar, fast to write, fast to read.
ToneLike a text from a friend who happens to own a café
This week's filter tastes like plum jam ☕
Plus: the bun that keeps selling out, and Thursday's cupping table
Email newsletter concept for Cinder & Oat (fictional), part of AYR Marketing's email marketing portfolio.