Meta Ads 路 Local Campaign Concept
"The Nervous Dog Campaign"
Most groomers advertise price. This campaign targets the real reason owners switch: a dog that hated their last groom. Three creatives, one promise, 3-mile radius around Moseley.
Audience
Dog owners, 3 miles around B13. Interests: dog grooming, cockapoos, doodles, local dog parks. Plus a retargeting set for site visitors who didn't book.
Budget & Split
拢10/day. 70% to the cold audience, 30% to retargeting. Creative rotated every 3 weeks so the same faces don't see the same ad twice.
Measure
Bookings, not likes. Every ad lands on the booking page with tracking, so each creative reports its own cost per booked groom.
馃惥Bramble & BarkSponsored
Does your dog shake at the groomer's door? Ours get the whole studio to themselves. One dog at a time, no cages, extra time for nervous dogs at no charge.
One-to-one groomingbrambleandbark.co.ukBook Now
Angle 1 路 The empathy lead. Speaks to owners of anxious dogs, our highest-value switchers.
馃惥Bramble & BarkSponsored
You get a photo the moment they're fluffed and ready. No waiting outside, no wondering. That's the Bramble & Bark promise.
Photo when readybrambleandbark.co.ukBook Now
Angle 2 路 The differentiator. Leads with the photo-text moment nobody else offers.
馃惥Bramble & BarkSponsored
First groom includes a free consultation, and puppies under 6 months get a gentle intro visit for 拢18. Weekday slots available this week in Moseley.
Puppy intro 拢18brambleandbark.co.ukBook Now
Angle 3 路 The offer. Retargeting creative for people who visited but didn't book.