Portfolio concept piece by AYR Marketing · not a live client deliverable

The Top Coat

Weekly customer newsletter concept for Bloom & Polish
GoalFill the quiet weekday slots before people default to a walk-in somewhere else.
SendWednesday 8am, before the weekend books out
List sourceBooking confirmation opt-in and the studio sign-up sheet
StructureSame 3 blocks every week: the shade, the slot, the studio. Familiar, fast to write, fast to read.
ToneLike a text from your artist, not a corporate blast
This week's shade is called Terracotta Hour 💅
Plus: Thursday's late slot just opened, and a mini brow workshop
Email newsletter concept for Bloom & Polish (fictional), part of AYR Marketing's email marketing portfolio.